{"id":1255,"date":"2026-07-15T08:09:36","date_gmt":"2026-07-15T00:09:36","guid":{"rendered":"http:\/\/sesamefilm.com\/?p=1255"},"modified":"2026-07-15T12:20:27","modified_gmt":"2026-07-15T04:20:27","slug":"marketing-2","status":"publish","type":"post","link":"https:\/\/sesamefilm.com\/index.php\/2026\/07\/15\/marketing-2\/","title":{"rendered":"\u4f18\u8d28\u5f71\u89c6\u9879\u76ee\u50a8\u5907 \uff06 \u5168\u6d41\u7a0b\u6570\u5b57\u5236\u4f5c\u4e0e\u5168\u7403\u8bd1\u5236\u670d\u52a1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u5168\u7403\u5316\u89c6\u542c\u5185\u5bb9\u5f00\u53d1\u3001\u5236\u4f5c\u4e0e\u53d1\u884c\u7684\u4e13\u4e1a\u5f71\u89c6\u6587\u5316\u4f20\u5a92\u673a\u6784\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73b0\u9636\u6bb5\uff0c\u6211\u4eec\u50a8\u5907\u4e86\u591a\u90e8\u9898\u6750\u4f18\u8d28\u3001\u5408\u89c4\u53ef\u63a7\u7684\u5f71\u89c6\u9879\u76ee\uff08\u6db5\u76d6\u7535\u5f71\u3001\u957f\u5267\u3001\u4e2d\u77ed\u5267\u96c6\uff09\uff0c\u9879\u76ee\u5927\u7eb2\u3001\u6536\u76ca\u6d4b\u7b97\u53ca\u9879\u76ee\u8ba1\u5212\u4e66\uff08BP\uff09<strong><a href=\"mailto:rc.z@qq.com\">rc.z@qq.com<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><mark style=\"background-color:#cdcbcb;color:#ff0000\" class=\"has-inline-color\">\u672a\u7ecf\u5f20\u745e\u5b58\u6388\u6743\uff08\u672a\u544a\u77e5\u5f20\u745e\u5b58\u672c\u4eba\uff09\uff0c\u4efb\u4f55\u5916\u754c\uff0c\u65e0\u6743\u6270\u4e71@\u5317\u4eac\u829d\u9ebb\u6620\u753b\u5f71\u89c6\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8 @\u6cb3\u5357\u829d\u9ebb\u6620\u753b\u5f71\u89c6\u6587\u5316\u4f20\u5a92\u6709\u9650\u516c\u53f8 @\u6cb3\u5357\u6d6e\u4e91\u5f71\u89c6\u6587\u5316\u4f20\u5a92\u5408\u4f19\u4f01\u4e1a\uff08\u6709\u9650\u5408\u4f19\uff09 <strong>\u516c\u53f8\u81f3\u4eca\u672a\u63a5\u53d7\u5916\u90e8\u8d44\u91d1<\/strong><\/mark>\uff08\u5408\u9002\u6295\u8d44\u8005\u5408\u4f5c\u6d3d\u8c08@\u5f20\u745e\u5b58\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u4f18\u8d28\u7684\u5185\u5bb9\u50a8\u5907\uff0c\u6211\u4eec\u8fd8\u4f9d\u6258\u81ea\u8eab\u5f3a\u5927\u7684\u6280\u672f\u4e0e\u8d44\u6e90\u7f51\u7edc\uff0c\u63d0\u4f9b\u4ee5\u4e0b\u4e00\u7ad9\u5f0f\u6570\u5b57\u5185\u5bb9\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u6838\u5fc3\u7248\u5757\uff1a\u5f71\u89c6\u878d\u8d44\u4e0e\u8054\u5408\u5f00\u53d1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u7c7b\u578b\u8986\u76d6\uff1a \u7535\u5f71\u3001\u7535\u89c6\u5267\u3001\u4e2d\u77ed\u5267\u96c6\u7684\u5f00\u53d1\u3001\u5236\u4f5c\u4e0e\u56fd\u9645\u7248\u6743\u5408\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51fa\u6d77\u4e0e\u53d1\u884c\uff1a \u4f9d\u6258\u6210\u719f\u6e20\u9053\uff0c\u52a9\u529b\u4f18\u8d28\u89c6\u542c\u5185\u5bb9\u5b9e\u73b0\u5168\u7403\u5316\u4f20\u64ad\u4e0e\u53d8\u73b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d\u591a\u90e8\u7cbe\u54c1\u9879\u76ee\u6b63\u5904\u4e8e\u878d\u8d44\/\u7b79\u5907\u9636\u6bb5\uff0c\u8bda\u9080\u8054\u5408\u6295\u8d44\u4e0e\u8054\u5408\u5f00\u53d1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \u6570\u5b57\u5236\u4f5c\u4e0e\u521b\u610f\uff1a\u5168\u6d41\u7a0b\u4e00\u7ad9\u5f0f\u670d\u52a1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u610f\u4e0e\u62cd\u6444\uff1a \u7b56\u5212\u3001\u62cd\u6444\u3001\u6570\u5b57\u5185\u5bb9\u5236\u4f5c\u3001\u5ba3\u4f20\u7247\u3001\u7eaa\u5f55\u7247\u3001\u5e7f\u544a\u7247\u53ca\u521b\u610f\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540e\u671f\u4e0e\u6280\u672f\uff1a \u63d0\u4f9b\u5168\u6d41\u7a0b\u6570\u5b57\u5236\u4f5c\u3001\u540e\u671f\u5305\u88c5\u3001\u89c6\u89c9\u7279\u6548\u53ca\u5b9a\u5236\u5316\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \u8bd1\u5236\u4e0e\u672c\u5730\u5316\uff1a\u6253\u7834\u8bed\u8a00\u58c1\u5792\uff0c\u52a9\u529b\u5168\u7403\u4f20\u64ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u8bed\u79cd\u8bd1\u5236\uff1a \u4e13\u4e1a\u5f71\u89c6\u53ca\u7f51\u7edc\u89c6\u542c\u4ea7\u54c1\u7684\u5168\u8bed\u79cd\u7ffb\u8bd1\u3001\u5b57\u5e55\u5236\u4f5c\u4e0e\u914d\u97f3\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u9645\u5316\u4ea4\u4ed8\uff1a \u4e25\u683c\u5bf9\u63a5\u56fd\u9645\u53d1\u884c\u6807\u51c6\uff0c\u6ee1\u8db3\u5e7f\u64ad\u7535\u89c6\u3001\u4e3b\u6d41\u6d41\u5a92\u4f53\u53ca\u6d77\u5916\u5e73\u53f0\u4ea4\u4ed8\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. \u5546\u4e1a\u53d8\u73b0\u4e0e\u54c1\u724c\u6574\u5408\u8425\u9500<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u53d8\u73b0\uff1a \u6784\u5efa\u6db5\u76d6\u5927\u5c4f\u5e7f\u544a\uff08IPTV\/OTT\uff09\u3001\u7f51\u7edc\u89c6\u542c\u3001\u7528\u6237\u4ed8\u8d39\u3001\u7248\u6743\u9500\u552e\u7684\u5546\u4e1a\u95ed\u73af\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5b9a\u5236\u8425\u9500\uff1a \u4e3a\u5e7f\u544a\u4e3b\u4e0eMCN\u63d0\u4f9b\u8d34\u7247\u3001\u690d\u5165\u7b49\u5b9a\u5236\u5316\u6574\u5408\u8425\u9500\u65b9\u6848\u4e0e\u8282\u76ee\u5236\u4f5c\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. \u884c\u4e1a\u8d4b\u80fd\uff1a\u5f71\u89c6\u57f9\u8bad\u4e0e\u6587\u5316\u4ea4\u6d41<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u5143\u5408\u4f5c\uff1a \u627f\u63a5\u5927\u578b\u6d3b\u52a8\u7b56\u5212\u3001\u56fd\u9645\u4f1a\u5c55\u3001\u6587\u65c5\u5185\u5bb9\u5f00\u53d1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e1a\u8bba\u575b\uff1a \u671f\u5f85\u4e0e\u8d35\u65b9\u5171\u540c\u5f00\u5c55\u6559\u80b2\u57f9\u8bad\u3001\u884c\u4e1a\u8bba\u575b\u53ca\u6587\u65c5\u4ea4\u6d41\u9879\u76ee\u3002<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">\u5f20\u745e\u5b58<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">2026\u5e747\u670815\u65e5<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">@<a href=\"https:\/\/login.nppa.gov.cn\/\">\u4e2d\u5ba3\u90e8<\/a> @<a href=\"https:\/\/www.gov.cn\/home\/2023-03\/29\/content_5748953.htm\">\u56fd\u52a1\u9662<\/a> @<a href=\"https:\/\/www.chinafilm.gov.cn\/\">\u7535\u5f71\u5c40<\/a> @<a href=\"https:\/\/www.nrta.gov.cn\/\">\u5e7f\u7535\u5c40<\/a><\/p>\n\n\n<style id=\"wpforms-css-vars-root\">\n\t\t\t\t:root {\n\t\t\t\t\t--wpforms-field-border-radius: 3px;\n--wpforms-field-border-style: solid;\n--wpforms-field-border-size: 1px;\n--wpforms-field-background-color: 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